Silverwood Brands PLC
Our board*
Meet the board of directors.
The people behind Silverwood Brands.
Andrew Gerrie*
Executive Director
In 1994 Andrew co-founded Lush and then co-managed the business alongside the other founders. Today Lush generates just under £1bn in retail sales from approx. 1,000 stores and online channels, supported by 8 manufacturing facilities across the globe. Andrew was Non-Executive Chairman of Hotel Chocolat plc from 2015 until May 2023. Andrew holds stakes in a number of consumer businesses, including Balmonds, Mambo & Greenback Recycling.
Andrew Tone*
Executive Director
Andrew has been based in Japan since 1995 where he has built numerous businesses. In 1998 he co-founded and grew Lush Japan to $160M turnover and 160 stores and built local manufacturing that also supported most of Lush's Asian business. Additionally, under the Lush group Andrew created a buying business in Hong Kong that sourced and provided material logistics for the Lush Group. In 2005, Andrew created a brand incubation business in Hong Kong to focus on building consumer brand concepts. Through that venture he co-founded the skincare brand Steamcream, which he runs today, as well as several other brands, some which went on to be sold.
Paul Hodgins*
Executive Director
In addition to Silverwood, Paul is an entrepreneur in new e-mobility. Prior to that, he spent 12 years in large scale telecoms with Virgin Media. Paul was a local government councillor for 16 years, and was former Leader and Cabinet Member of the London Borough of Richmond upon Thames. Paul is an experienced entrepreneur with a proven ability to identify and develop disruptive technologies at an early stage, having founded and sold one of the first UK internet streaming companies well before the emergence of today's major streaming services. Paul started his career in Sony's R&D labs in Tokyo, following his Masters in Electrical Engineering from the University of Toronto and a Bachelors from Queen's University. Paul also has an MBA from the London Business School.
Joel Palix*
Non-Executive Director
Joel is a highly experienced beauty executive with over 35 years of international experience in both in brand and retail. His previous roles include CEO of Feelunique a leading beauty e-retailer (sold mid-2021 to Sephora), CEO of Clarins Fragrance Group, (sold in 2019 to l'Oreal), CEO of Thierry Mugler and MD Europe of Yves Saint Laurent Beauty. He operates his own consultancy, Palix Unlimited, advising beauty brands and financiers on funding and acquisitions, DTC and e-commerce strategies, innovation and beauty tech. His clients include Bain Capital, Augustinus Bader and Lashilé. He is on the Board of several beauty companies, including Spotlight Oral Care, Goodiebox and Ieva.
Mark Power*
Non-Executive Director
After graduating with a degree in electronic engineering in 1996, Mark spent five years with Analog Devices as a senior engineer working in both design and manufacturing. In 2001, Mark pivoted to a career in investment research first at Merrill Lynch and later as a partner at Redburn. From 2011, Mark worked with Holland Advisors where he helped shape the investment process for its nascent value fund. Mark is a very keen student of business and value investing and is a start-up business mentor with Enterprise Ireland.